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Research and Markets ( has announced the addition of the "Digital Media - Insights into Google" report to their offering.

Google and Facebook have both become innovative leaders of the digital media sector and while on the face of it they seem to be different types of companies - one a social network, the other an Internet search engine - they are both vying for position in some the of same markets such as social networking, e-commerce and mobile broadband services. In particular the advertising dollar is the key to the future viability for both companies - and they are now pitted against each other for this lucrative and competitive revenue stream.

This report provides insights into Google and its key areas of interest. The report also includes a brief case study on Facebook and explores the growing clash between Google and Facebook for the advertising dollar.

Latest Developments:

- Google is constantly trialling new innovations and strategies and is prepared to change and adapt existing services as necessary; one example is Android Market which was recently renamed Google Play;

- In 2012 the Google Fiber project is receiving international attention;

- Google purchase travel guide Frommer's and relaunched Google Wallet with a cloud-based app.

Topics Covered:

1. Synopsis

2. Introduction: Google

2.1 Google and advertising

2.1.1 Brief case study: Facebook

2.2 Google Android

2.2.1 Google's acquisition of Motorola Mobility

2.3 Google Wallet

2.3.1 Google Offers

2.4 YouTube Rental

2.5 Google Chrome browser and OS

2.6 Google TV

2.7 iGoogle

2.8 Google+

2.9 Google Ventures

2.10 Google's review content purchases

3. Google and infrastructure

3.1 Disruptive Google Fiber is shaking up the telco world

3.2 Different infrastructure and retail business models

3.3 Taking on the appalling regulatory situation in the USA

3.4 New infrastructure concept lowers costs

3.5 Vertically-integrated Google Fibre

3.6 Asia Pacific fibre deployments - what it means for Google

3.7 Smart Energy

4. Not always a success - some of the disappointments

4.1.1 Google Wave and Google Buzz

4.1.2 Google PowerMeter

4.1.3 Google Health

5. Other industry issues

5.2 Copyright

5.3 White spaces

6. Related reports

Table 1 - Google total advertising revenue and mobile advertising revenue - 2006 - 2012

Table 2 - Visitors to top web properties worldwide - 2008; June 2009; May 2011

Table 3 - Top 10 countries using Facebook - 2012

Table 4 - Android market share compared to other smart phone leaders - 2007 - 2010; Q3 2011

Table 5 - Google Chrome browser market share compared to other leaders - 2007; 2010 - 2012

Exhibit 1 - Google Unity

Exhibit 2 - Kansas City to receive Google's ultra high-speed broadband network

Exhibit 3 - Are Google, Microsoft and Apple the next utilities in telecoms?

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