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Research and Markets ( has announced the addition of the "Enterprise Technology Trends in 2010: The Top IT trends Affecting Organizations in 2010" report to their offering.

2009 was a tough year for the IT industry, largely as a result of the global economic downturn, which had a direct impact on enterprise IT spending. Like others, the IT industry faced lower sales, cost cutting and job losses. Thankfully, the global economy appears to be heading out of recession, which is good news for the IT industry, as history has shown that the economy and enterprise IT spending are closely tied. But what does 2010 hold for technology vendors? Are enterprise IT budgets going to increase? Which areas of the IT industry will be most attractive to enterprises? The 'Enterprise Technology Trends in 2010' report addresses these questions through primary and secondary research into the enterprise IT market. Exclusive research from Business Insights gives insight into enterprise IT budgetary changes in 2010 and the broader business trends underpinning enterprise IT decisions next year. The remainder of the report examines 10 key industry trends to watch next year. 2010 may not mark a return to the freewheel spending of three to five years ago, but it still promises to be an interesting year for the IT industry.

Key features of this report

  • Independent survey data of CIOs from organizations working in different vertical sectors and geographic regions
  • Secondary research from analyst sources, annual reports, company materials and press articles
  • Breakdown of enterprise IT spending forecast for 2010 by geography, vertical and sizeband

Key Market Issues

  • (1) Mashups/DIY IT: By 2013, Business Insights estimates that the market for enterprise mashups will be worth $1.74bn, driven by the growing involvement of major software players, evolving market definition and knowledge about mashups, emerging standards, increased uptake of SOA and cloud computing, and the recession.
  • (2) Virtualization: In 2010, virtualization will continue to extend further into the enterprise with desktop virtualization and application virtualization set for rapid growth.
  • (3) Collaboration: The launch of Google Wave in 2009 could spur the adoption of enterprise collaboration 2.0 platforms and threaten the long-term viability of traditional productivity tools and applications.

Key questions answered

  • What technologies are enterprises investing in next year?
  • What's the enterprise IT spending outlook for 2010?
  • Which regions / sizeband / verticals will be increasing investment in IT in 2010?

Key Topics Covered:

  • Executive summary
  • Chapter 1 Introduction
  • Chapter 2 Enterprise IT investment in 2010
  • Chapter 3 Do It Yourself IT
  • Chapter 4 Virtualization moves towards mainstream adoption
  • Chapter 5 Collaboration is big business in 2010
  • Chapter 6 Securing the cloud
  • Chapter 7 The smartphone battle for the enterprise heats up
  • Chapter 8 Technology for free
  • Chapter 9 Customer service 3.0
  • Chapter 10 Videoconferencing market ripe for a shake-up
  • Chapter 11 Security remains high on the corporate agenda
  • Chapter 12 New computing interfaces
  • List of Figures
  • List of Tables

For more information visit

Source: Business Insights

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